Nikos Georgópoulos is an award-winning graphic designer and art director based in London. Described by London College of Fashion’s Creative Director as ‘sensitive, considered and essentially poetic’, his practice is best known for designing ideas driven visual identities, and creative led communication strategies for clients across the spectrum of culture, tourism and architecture. He has studied Graphic Design and Visual Communication at Vakalo (BA Hons, MA) in Athens, and at Camberwell College of Arts (MA) in London, where he conducted practice-based research exploring the relation between Identity and Archives. He is part of the Communications’ team at Pollard Thomas Edwards architects in London, where he is leading the design of brand identity programmes and wayfinding strategies for new developments and regeneration schemes. He has previously worked as a graphic designer for Frieze Art Fair, London College of Fashion, Fashion Space Gallery and the Architects’ Journal and has been a member of the Art Directors Club in New York since 2017. Nikos also currently teaches Typography and Graphic Design at London College of Communication at University of the Arts London.
His latest concept project ‘The fictitious visual identity programme of Xenia hotels’ won him the media’s attention and went on to become a huge success by being presented in a series of conferences and events across Europe and the US including Big Design in Texas, US, as well as the International Conference on Tourism in Portugal. In an interview describing the idea behind the project, Nikos said ‘..within this sci-fi art direction project, I ‘travel’ back in time to create a cohesive yet fictitious visual identity programme of the once glorious, now abandoned Xenia Hotels in Greece. In collaboration with photographer Polly Brown, we created an ambitious image series presenting the imagined brand identity, amenities and promotional literature within a past that never happened’.