Dr. Peter Day, Chief Technology Officer at Quantcast, discusses machine learning and how it works in the real world. He explores how automated predictive modeling and campaign optimization can give humans superpowers. By taking on the mundane, repetitive tasks which computers are great at, machine learning frees up marketers’ time to nurture creativity and strategy, which are essential to successfully tapping into the live nature of changing consumer behaviors.
He answers questions such as:
* What is machine learning?
* How do computers recognize patterns in the real world?
* How does operationalizing simple tasks make room for marketers to nurture creativity and strategy?