Everyone’s a critic. And when you’re a creative, that can stop you in your tracks. The best ideas, however, come from taking risks and being alright with being wrong; from diving into vulnerability head on and not being scared of other’s opinions. So how do you free yourself put your ideas out there? Take that criticism you’re fearing and turn it on its head.
“It Sucks” is one of 13 films included in “The Vulnerable Creator,” a project comprised of work from 10 global agencies on the subject of creativity and vulnerability. It debuted at Cannes Lions’ “Lions Live” broadcast in 2020.
Agency: FCB Inferno
Associate Creative Director: Sarah Lefkowith
Copywriter: Francesca Ferracini
Art Director: Alice Teruzzi
Producer: Hanna Davis
Music: Room 1025