“Best of Best” & “Gold” at German Brand Award 2020 | Foundry x Lime

Foundry wins German Brand Award 2020 with its Case for LIME “Unlock Life” in 4 nominations: Best of Best, Gold, Excellence in Brand Strategy and Creation, Brand Effect of the Year. With the campaign “Unlock Life”, Lime portrays people from…

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Foundry wins German Brand Award 2020 with its Case for LIME “Unlock Life” in 4 nominations: Best of Best, Gold, Excellence in Brand Strategy and Creation, Brand Effect of the Year.

With the campaign “Unlock Life”, Lime portrays people from the target group of urban optimists – people who are prepared to do the right thing today, with a view to the future and beyond their own noses. Lime brings authentic and personal stories of real big city people, local and socially relevant references as well as humorous, hyperlocal headlines into the streets and minds of people. At the same time, communities are created and supported, further underpinning the brand’s claim.

Whether Berlin, Hamburg, Munich or Cologne: wildlife posters, 18/1, full columns, giant posters, traffic boards, social media posts and stories, online ads and tools, kick-off events, the particularly popular Germany-wide safety driving training courses and the brand ambassador films show the connection between social commitment, personal freedom and individual mobility.

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