Absolut x L.A. LIVE

As part of a global campaign for Earth Day, Absolut launched their Planet Earth’s Favorite Vodka campaign—a mission to expand how the world thinks about its people, their product and the planet. With the help of their partnership with AEG,…

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As part of a global campaign for Earth Day, Absolut launched their Planet Earth’s Favorite Vodka campaign—a mission to expand how the world thinks about its people, their product and the planet. With the help of their partnership with AEG, Global Inheritance and artist Dan Tobin Smith, Absolut Vodka orchestrated clean-ups around the Los Angeles area to draw attention to waste, and how it can be re-used to make something beautiful. This resulted in over 9,000 pieces of trash transformed into one work of art that lived in XBOX Plaza for a week, starting on Earth Day (April 22, 2019) and going through April 29, 2019. On the backside of the installation, Absolut highlighted key statistics about America’s waste and created a call to action to recycle waste and “save it from landfill” with individual chutes for paper, metal, plastic and glass waste. To celebrate the unveiling of the art piece, Absolut Vodka partnered with AXS and singer/songwriter, Anabel Englund, for a private Patio Session at Wolfgang Puck Bar & Grill L.A. LIVE.

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