Push Focus Media on Social Media:
Whats the most effective strategy a company can use for marketing? The answer is video. I’m Matt from Push Focus Media, and in this video, we’re gonna talk about why video marketing is vital for every brand.
To start, here are some numbers for you.
Number 1. People retain just 10% of what they read, but 95% of what they watch in a video?
Number 2. You are 53 times more likely to rank first on Google if you have a video embedded in your site.
Number 3. 4 times as many people would rather watch a video about a product than read about it.
Number 4. People are 64% more likely to purchase a product after watching a branded video than they are after reading about it. With explainer videos, that number is 74%.
Number 5. A video on your landing page increases conversions by an average of 80%, regardless of industry, and a video in an email increases click-throughs by 200-300%.
Number 6. On mobile, people are 92% more likely to share a video than text.
Now, let’s talk about emotion because people buy based on emotion. People take a long time before making purchasing decisions, especially big ones, and the number one factor is trust. They need to trust the company they’re buying from and video is amazing for that. They can see your face, which helps them decide if they can trust you and. They can see the product in action. That’s why 57% of consumers say that videos gave them more confidence to purchase online. I know that was another stat, but it proves the point. Basically, video has the highest engagement, conversion, and ROI of any marketing strategy. So, if you’re not marketing with video yet, make it a priority. There are resources online to help you create video content on your own, or you can partner with a company like ours that specializes in video marketing. Also, check out our video on tips for creating an effective marketing video, and subscribe to our channel for more tips and strategies.